The new feature simply confirmed what many in the digital governance space suspected: much of the loud political conversation online, especially in the run-up to the U.S. election cycle, is not American at all. And the consequences are far more serious than online noise.

Across different levels of American politics in 2024–2025, a striking pattern emerged: candidates who built their campaigns on authentic, local organizing and tightly focused narratives outperformed expectations.

Once defined by rallies, petitions, and direct lobbying, advocacy has evolved into a dynamic interplay of grassroots mobilization, digital storytelling, and cross-sector collaboration.