2025 saw brands blending culture, tech, creativity, and experiential storytelling like never before, inspiring marketers to embrace storytelling and cultural resonance as key drivers. Here are 5 of the top marketing and PR campaigns of 2025.
The new feature simply confirmed what many in the digital governance space suspected: much of the loud political conversation online, especially in the run-up to the U.S. election cycle, is not American at all. And the consequences are far more serious than online noise.
Across different levels of American politics in 2024–2025, a striking pattern emerged: candidates who built their campaigns on authentic, local organizing and tightly focused narratives outperformed expectations.
A brand personality is what the consumer relates to. It’s an added-value aside from the company’s functional benefits. Let’s be honest, people don’t buy because they go through your features and benefits; they buy from you because of the feeling you give them and from how they perceive your message.
Once defined by rallies, petitions, and direct lobbying, advocacy has evolved into a dynamic interplay of grassroots mobilization, digital storytelling, and cross-sector collaboration.
Influencer marketing is a hot topic, and when you think about the potential, it’s not hard to understand why. Legitimate data proves a single person can be a trend maker. And thanks to platforms such as Instagram and Snapchat, this includes everyday lay people.