Across different levels of American politics in 2024–2025, a striking pattern emerged: candidates who built their campaigns on authentic, local organizing and tightly focused narratives outperformed expectations.
A brand personality is what the consumer relates to. It’s an added-value aside from the company’s functional benefits. Let’s be honest, people don’t buy because they go through your features and benefits; they buy from you because of the feeling you give them and from how they perceive your message.
Once defined by rallies, petitions, and direct lobbying, advocacy has evolved into a dynamic interplay of grassroots mobilization, digital storytelling, and cross-sector collaboration.
Influencer marketing is a hot topic, and when you think about the potential, it’s not hard to understand why. Legitimate data proves a single person can be a trend maker. And thanks to platforms such as Instagram and Snapchat, this includes everyday lay people.