Plenty of well-meaning organizations treat social media as “nice to have.” But with 5.66 billion people on at least one social media platform, it’s time to take these mediums seriously. But first, you need a structured review of all your organization’s profiles. That’s where a social media audit shines.
2025 saw brands blending culture, tech, creativity, and experiential storytelling like never before, inspiring marketers to embrace storytelling and cultural resonance as key drivers. Here are 5 of the top marketing and PR campaigns of 2025.
The new feature simply confirmed what many in the digital governance space suspected: much of the loud political conversation online, especially in the run-up to the U.S. election cycle, is not American at all. And the consequences are far more serious than online noise.
Across different levels of American politics in 2024–2025, a striking pattern emerged: candidates who built their campaigns on authentic, local organizing and tightly focused narratives outperformed expectations.
A brand personality is what the consumer relates to. It’s an added-value aside from the company’s functional benefits. Let’s be honest, people don’t buy because they go through your features and benefits; they buy from you because of the feeling you give them and from how they perceive your message.
Once defined by rallies, petitions, and direct lobbying, advocacy has evolved into a dynamic interplay of grassroots mobilization, digital storytelling, and cross-sector collaboration.
Influencer marketing is a hot topic, and when you think about the potential, it’s not hard to understand why. Legitimate data proves a single person can be a trend maker. And thanks to platforms such as Instagram and Snapchat, this includes everyday lay people.